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Procell is the Duracell company's professional business-to-business battery brand.

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Powerforward

PowerForward

Since 2011, Duracell has brought its reliable power to thousands of families through the Duracell PowerForward program.

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About the Program

Duracell PowerForward is designed to provide families affected by natural disasters the means to recharge, reconnect and recover by helping to power essential devices such as flashlights, lanterns and medical devices.

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About the Truck Fleet

Since 2011, the program has brought reliable power to thousands of families.