*The survey, commissioned by Duracell, was conducted by Omnitel, a division of Maritz Research, an independent, non-partisan survey research firm. The survey was conducted between November 1st and November 4th, 2007 across Canada by telephone among a representative sample of 1,000 Canadians, eighteen years of age and older. The results are accurate to within +/- 3.10%, 19 times out of 20.

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