Accidental ingestions of lithium coin batteries among young children are on the rise. In fact, there are 7,000 battery ingestions in the U.S. each year 1. Duracell is deeply committed to helping reduce the risk of accidental battery ingestion, offering lithium coin batteries (2032, 2025 and 2016) with an innovative non-toxic bitter coating that helps discourage kids from accidentally swallowing them. When it comes to lithium coin batteries, #BitterIsBetter.
Duracell is encouraging parents and caregivers to practice battery safety by swapping out the lithium coin batteries in their homes with Duracell Lithium Coin with Bitter Coating. Look for Duracell’s ‘Bitter Taste’ icon in stores and online to find the batteries coated with Bitrex®, the most bitter substance in the world™.
It takes one second for a child to swallow a lithium coin battery, and as little as two hours for it to burn their esophagus and do permanent damage. Join parents across the country by committing to replace the lithium coin batteries in your home with Duracell Lithium Coin Batteries with Bitter Coating. Safety can’t wait. Choose Duracell today.
Watch the video to learn more about lithium coin battery safety. #BitterisBetter.
with kids under 6 have had to stop their child from putting something hazardous in their mouth, and 40% have had to remove something hazardous.
with kids 6 and under agree they need to be more vigilant to ensure kids don’t swallow lithium coin batteries.
are much more likely to buy lithium coin batteries that help protect children from accidentally swallowing them.
For more information about lithium coin batteries and additional tips to keep your family safe,
download the #BitterIsBetter product safety guide
Looking for more information and additional tips?
For more information on the latest safety innovation added to our lithium coin batteries please visit our product page.
For more information on Bitrex, please visit the Bitrex website.
If your child swallows a battery, go to the emergency room.
If you have other questions or concerns, call 1-800-498-8666 or visit www.batteryingestionhotline.com.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
